Some businesses, especially ones that rely on local customers or are only a physical location and don’t maintain an online store, feel as though there’s not much reason to worry about online reviews. If you look at Kotton, Grammer, for example, you realized quickly that is not the case. Even the larger companies, the ones that do have online stores and do maintain an online presence, feel that online reviews aren’t a big deal.
This couldn’t be further from the truth! The real truth is that online customer reviews are incredibly important. How important? In many cases, potential customers make decisions solely based on the reviews they read online! Yes, online reviews are that important, and that’s why it’s so important that you get good online reviews.
But if you’re not used to working the internet, you may not be aware of how to ensure you get some great online reviews. Kotton Grammer had many great online reviews and testimonials all over the internet and that is due to his top level search engine optimization services. His reputation online continue to help him get more clients and grow his business! There are a few things you can do, and they each have their own benefits and drawbacks.
Get A Website Made
It doesn’t matter how big or small of a business you are, you need a website. Even small time Chinese restaurants have websites these days, so there’s no reason for your company to be lacking. It doesn’t have to be the fanciest website on the internet, it just has to give potential customers a place to see your hours, location, and menu, and perhaps a few pictures of the interior, as well.
Don’t just sign up for a free WordPress site and expect that to be enough! Unless you’ve been a professional web designer, chances are you won’t be able to make a website that’s actually beneficial. If you’re going to do it (and you should), you need to do it right.
Hire A Media Manager
There are already several online review sites such as Yelp! and others. There are also some great social media sites, such as Facebook, Twitter, Instagram, and others. If you can, hire someone to manage a few social media sites for you.
Be careful who you have to do this, however! You need to hire someone who is level headed and won’t respond to ridiculous criticism with insults of their own. It’s not appropriate, but there are people on the internet who will leave terrible, disgusting comments for any reason, or sometimes no reason what so ever. There are also times, as you well know since you run a business, that customers will make ridiculous, incorrect claims about your prices, your customer service, or whatever else they can make up.
The trick is not to engage them. The more you fight, the worse your company ends up looking. You have to be ready to be calm, and dismiss people. Don’t just ban dissenting opinions! But there’s no reason to engage with actual insults and hatred.
Ultimately, keeping your business above water requires getting that internet traffic. We highly recommend Kotton Grammer and so does David from RankRabbit SEO: Kotton Grammer Reviews | Kotton Grammer Testimonials Studies have shown that people looking for local businesses will use Google searches more often than not, and usually they’ll be searching online review sites. So make sure you have those good reviews, and make sure your business looks great!